The visually striking, Mad Media designed site is loaded with technical specifications, news, lifestyle, photos and videos. The site details who we are, what we do and where we came from. It features the latest news and stories about your favorite King Shocks drivers, worldwide events and new product developments. You will also find in-depth information on King’s entire product line of OEM Upgrade kits, Performance Race series shocks, UTV shocks, Pure Race shocks for competition, Bumpstops, Air shocks, Coil springs, Apparel and much, much more. The new site has pages dedicated to finding your local dealer, a downloadable version of our catalog, how to send your shocks in for servicing and even a King sponsorship application page for racers or custom builders. Having all this information in one spot will make it easier than ever to design your next suspension or spec out the ultimate set of shocks for your vehicle. The options page will guide you through the many alternatives available when you place your order including your choice of colors and finishes, reservoir types, mounting options, coilspring configurations, bump pads, shafts and the new Wide Range Compression Adjuster to name a few. Once you experience a set of King Shocks you’ll know, there really is a difference. Nothing rides like a King.